Types of Guerrilla Marketing

As guerrilla marketing is inspired by the tactics of guerrilla warfare. There are many tactics that are used in guerrilla warfare, same as with GM, it also contains different approaches to increase personal interactions, awareness and sales. Some of the major types of Guerrilla Marketing (GM) tactics are;

Indoor GM

In indoor GM, enclosed public spaces are used to generate hype. The enclosed public spaces can be any university campus, shops, train stations, museums etc.

Outdoor GM

In outdoor GM, something unusual is placed in an outdoor open environment such as temporary artwork on sidewalks and streets. Outdoor marketing is good for urban places where a good amount of foot traffic is available.

Event Ambush GM

In event ambush, GM, brands leverage the audiences of ongoing events such as concerts, seminars, festivals, sporting events, and local events to promote their products and services. All of this usually happens without the permission of the event sponsors.

Experiential GM

In experiential GM, all the strategies of indoor, outdoor and even ambush GM are included. It is completely focused on creating an unforgettable experience for users. Consumers’ interactions are increased and enhanced in experiential marketing.

Some other tactics that are considered in guerrilla marketing are;

  • Ambient
  • Ambush
  • Astroturfing
  • Grassroots
  • Pop-up retail
  • Projection advertising
  • Stealth
  • Street
  • Viral or buzz marketing
  • Wild posting

Every marketing strategy can leave long-lasting impressions in users’ minds if executed well. But poor execution of any marketing strategy can ruin a brand’s reputation.

Types of Guerrilla Marketing? Discover them all with Digiavtar, the top digital marketing agency in Gurgaon, specializing in innovative tactics to amplify your brand's visibility and impact.

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