What are Emotions and Emojis?

Emojis are dominating everywhere, in every sale, website, ad, and social media copy. But the use of emojis didn’t start just a few years back, it’s been used since the 80s as emoticons.

Emoticons can be said as the ancestors of emojis. There were no smartphones in the 80s and 90s, so, people started to show emotions by combining certain keyboard characters to make emotional facial expressions.

On the other hand, emojis are small pictures made up of pixels. They are not only limited to facial expressions but are also used to showcase activities and objects. In every New Year and in every field, new emojis are designed and added to smartphone keyboards.

Even though emoticons inspired the innovation of emojis but they’re two different things. We’ve seen that emoticons are made up of only keyboard characters but emojis are small pictures made up of pixels.

Emojis look more realistic than emoticons but both have their own places in the world.

Let’s see some of the statistics regarding Emojis in marketing:

  1. Emojis in ad copies generate 33% higher attention than general ad copies.
  2. Emojis can increase user engagement on Social Media such as FB, Instagram, and Twitter by 3 times.
  3. Emojis in email subject lines can increase open rates by 20%.
  4. According to Brandwatch, 10B (Billion) emojis are sent every day. Out of 10 B, 900M (Million) Emojis are sent only on FB Messenger even without any text.
  5. According to Adweek, 92% of Internet users use emojis to convey their emotions and enthusiasm.
    What are Emotions and Emojis? Explore their impact with Digiavtar, the leading SMM agency in Gurgaon, integrating these visual elements to enhance your brand's communication and engagement strategies.

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