What is SMS Marketing?

SMS Marketing is a type of marketing strategy in which marketing messages such as promotional and transactional are sent through text messages (SMS).

Everyone receives a lot of text messages in a day regarding offers, discounts, updates, and transactions.

Sometimes we get a lot of text messages but I’m sure everyone opens every text message at least once to check if there’s something valuable, this makes text messages one of the most popular forms of marketing strategy in terms of engagement.

The other reasons behind the highest open rates of text messages are we see our mobile phones at least 344 times a day, and 70% of people prefer communicating with their favorite brands via text messages. Because of the use of mobile phones and text messages, SMS Marketing is also considered a mobile marketing strategy.

As we’ve already discussed that the open rate of text messages is 98%, and for email marketing, it is 20 percent. But you’ll be shocked to know that for PPC average click-through rate (CTR) is only 2%, but for text messages, the average click-through rate (CTR) is 30%.

Let’s add some more fascinating words regarding SMS marketing, do you know that 90% of text messages are read within 3 minutes of delivery, and half of the global population use SMS marketing for their daily conversations?

Getting excited about implementing this marketing strategy for your business? But hold on to your horses, complete knowledge makes the path easy and clear.

So, let’s move on and understand the purposes for which SMS marketing is an arrow that never misses its goal!

Boost your brand with Digiavtar, your trusted SMM agency in Gurgaon. Transform clicks into customers with strategic SMS marketing that drives engagement and conversions.

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