Digiavtar

Advantages of SMS Marketing As we’ve already seen that SMS Marketing can be coupled with other marketing strategies very well such as GeoFencing Marketing, Affiliate Marketing, and Local Business Marketing. SMS Marketing provides the next level of communication and boosts business performance by improving consumer engagement and experience. The benefits you can get from SMS Marketing are; Improved Brand Awareness and Reputation Improved Consumer Engagement and Experience with Interactive and Engaging SMS Campaigns Optimized Delivery by delivering to the right person at the right time Provides 98% of Open rates and 30% of  click-through rates (CTR) Strengthen Reliability and reduce cost as the  Open Rates  and  CTR  are at their highest peak Automate inbound campaigns Helps in getting real-time feedback Ubiquitous for Smartphones Break the communication barriers by directly establishing a connection with the consumers Complements other marketing strategies such a...

Best practices for performing SMS Marketing for your brand Some of the best tips/ practices and strategies you should keep in mind and perform are the following; Only send text messages to those consumers who’ve given their consent to receiving text messages. Don’t start sending SMS without a clear opt-in, it’ll reduce the engagement and CTR, build a negative impact in the market, and will cost you your marketing budget. Send only those who’ve given you permission, it’ll not be invasive this way. Decide a good time.  As we know that 90% of text messages are read within 3 minutes of their delivery so it’s not right to spam your audiences at inappropriate times. Decide a time when your audiences should be available to have a look at the text messages without getting irritated and at the time when your products and services are needed the most. Use Multimedia content rather than just texts. It’ll grab your users’ attention in a more effective way and will help you build credibility. M...

Which businesses are most suitable for SMS Marketing? Do you want to know if your business should implement this marketing strategy or not? Well, the answer to this question is “it depends”. It depends on the industry, niche, and domain you’re working in. It depends on whether you’re providing products or not. It depends if your product is physical or virtual. It depends on a lot of things. But you have the right to decide if it’s best suitable and profitable for your business or not. Here, we at DigiAvtar are providing the list of some of the businesses where this marketing strategy is so much more suitable and profitable, and if you’re in any of those businesses you can go for it wholeheartedly and with 100% confidence. Ecommerce Industry Retail Industry Online Clothing Brands Online Pharmacies Travel Agencies Real Estate Businesses requiring appointments Financial Sector Companies with large employees The above-mentioned businesses and business environments are where you can impleme...

  The usefulness of SMS Marketing SMS marketing can be used for several purposes. It is so much useful when you want to increase the CTR and customer engagement in no time and at a low cost. Some of the measure operations that are performed through SMS Marketing are; 1.  Running Promotional Campaigns If you’re in a hurry of getting immediate user attention and engagement to promote your new products and services, then you can make use of SMS Marketing. 2.  GeoFencing Promotions and Alerts GeoFencing marketing is done with the help of geolocation API. If you want to know more about GeoFencing you can have a look at our blog, “GeoFencing”. In GeoFencing when we get to know that the consumer is roaming in a particular geographical area and the physical store of the brand is located in that geographical area, then GeoFencing takes the help of  SMS Marketing  in sending users an alert to give a visit to the store. Here, more than 3 marketing strategies are overlappin...

  What is SMS Marketing? SMS Marketing is a type of marketing strategy in which marketing messages such as promotional and transactional are sent through text messages ( SMS ). Everyone receives a lot of text messages in a day regarding offers, discounts, updates, and transactions. Sometimes we get a lot of text messages but I’m sure everyone opens every text message at least once to check if there’s something valuable, this makes text messages one of the most popular forms of marketing strategy in terms of engagement. The other reasons behind the highest open rates of text messages are we see our mobile phones at least 344 times a day, and 70% of people prefer communicating with their favorite brands via text messages. Because of the use of mobile phones and text messages,  SMS Marketing  is also considered a mobile marketing strategy. As we’ve already discussed that the open rate of text messages is 98%, and for email marketing, it is 20 percent. But you’ll be shocked t...

Tips for a Successful Emoji Marketing Strategy Determining how to use Emojis for business is a big task. But the following tips will make the path smoother for you. The best practices that you need to keep in mind while using emojis in marketing are; Knowing your audience is the first and most important step you need to take before incorporating not just emoji marketing but any marketing strategy. Collect consumer data and segment those data sets into different categories such as who might like emojis and who doesn’t! Analyzing the data will provide you the insights regarding emojis that’ll suit your audiences. Know the meaning of the emoji you’re going to use. If you don’t know the proper meaning of a particular emoji, you’ll definitely end up choosing the wrong one. So, make sure you know what they mean. Place your emojis strategically. Don’t let emojis confuse your audience by replacing them with text. Emojis can add emotions to text but replacing the texts with emojis can confuse y...

How to use emojis in different marketing materials and channels? Emojis can be used in several places in marketing materials and are a part of somewhat every marketing channel. You need to decide whether you want to go ahead with emojis in marketing or not. Understand your audience first before making emojis a part of your marketing strategy. Here are the ways of using emojis in different marketing materials and channels; Emojis on Social Media Channels Emojis are everywhere on social media platforms. People are using Emojis for commenting, chatting, and expressing themselves, even social media platforms themselves are promoting emojis. Every social media channel has provided a particular set of its own Emojis for consumers to interact with the platform. Let’s have a look at some of the most popular social media platforms and the Emojis they’ve provided for their users: Emojis on Facebook:  In the starting,  Facebook  just provided the like button to its users to interact...

What is Emoji Marketing? Making the use of  Emojis in Marketing  to boost engagement, revenue and sales are called Emoji Marketing. Somewhat every big brand is using emojis in marketing materials to communicate with their target audiences, infiltrate their mobile phones, and be on top of the latest communication trends. Below are some of  the reasons for using emojis in marketing: Emojis have become part of our  native communication.  They’re present on every communication channel consumers are using such as FB, Instagram, Twitter, LinkedIn, Whatsapp, and Pinterest. Emojis play an important role in tapping into emotions. Strong relationships are essential elements for the success of a brand, and strong relationships are established through emotional connections. Emojis help brands in establishing strong relationships by conveying emotions. The best way for conveying non-verbal communication. You can put brand approaches, and what is the product and brand is all ...

What are Emotions and Emojis? Emojis are dominating everywhere, in every sale, website, ad, and social media copy. But the use of emojis didn’t start just a few years back, it’s been used since the 80s as emoticons. Emoticons can be said as the ancestors of emojis. There were no smartphones in the 80s and 90s, so, people started to show emotions by combining certain keyboard characters to make emotional facial expressions. On the other hand, emojis are small pictures made up of pixels. They are not only limited to facial expressions but are also used to showcase activities and objects. In every New Year and in every field, new emojis are designed and added to smartphone keyboards. Even though emoticons inspired the innovation of emojis but they’re two different things. We’ve seen that emoticons are made up of only keyboard characters but emojis are small pictures made up of pixels. Emojis look more realistic than emoticons but both have their own places in the world. Let’s see some of ...

Tips to build a safe and killer guerrilla marketing campaign Some of the easy-to-remember and implement guerrilla marketing tips for the successful execution of the campaigns are; Avoid getting into controversies. Check out if your idea is aligned with your brand positioning. Check out if your idea is leveraging local, public spaces and cultural spaces in a respectful way. Check out the ways you can measure the success and results of your guerrilla marketing campaigns. Don’t go ahead without researching if GM is the right fit for your brand or not! Don’t make it embarrassing and scary for the consumers. Find out if the campaign has the power to go viral through word-of-mouth marketing. Leave your digital footprints with different typical freebies pens, t-shirts, hats, bags, magnets, stickers, office supplies, post-it notes, calendars, mousepads, notebooks, USB Drives and Bookmarks. Make your GM campaign creative and delightful for the passers-by. Proactively promote yourself via freque...