Best practices for performing SMS Marketing for your brand

Some of the best tips/ practices and strategies you should keep in mind and perform are the following;

  1. Only send text messages to those consumers who’ve given their consent to receiving text messages. Don’t start sending SMS without a clear opt-in, it’ll reduce the engagement and CTR, build a negative impact in the market, and will cost you your marketing budget. Send only those who’ve given you permission, it’ll not be invasive this way.
  2. Decide a good time. As we know that 90% of text messages are read within 3 minutes of their delivery so it’s not right to spam your audiences at inappropriate times. Decide a time when your audiences should be available to have a look at the text messages without getting irritated and at the time when your products and services are needed the most.
  3. Use Multimedia content rather than just texts. It’ll grab your users’ attention in a more effective way and will help you build credibility.
  4. Mention your brand’s name in the text messages and other multimedia content such as photos and videos. Mentioning the brand name will make consumers think that the SMS has been sent by the brand and they can click on the shortcodes without any worry. You can identify your brand name by putting your brand name with a colon before starting the message such as “DigiAvtar: ….etc”
  5. If you don’t let your consumers know what they should do next, then they’ll just leave the message box without interacting further with the brand and taking the next step. So, have a clear call to action in the SMS whether you want website traffic, registrations for an event, driving click-through rates, or sales for your product and service.
  6. Are you forgetting the word count? Don’t, do you know you can only send a text message of a maximum of 160 characters? Identify your brand, get to the point, use shortcodes (get the help of link shorteners), and call to action and options for opting out. Be clear and concise.
  7. Give consumers an option for opting out of the messaging. Keeping an opting-out option is becoming a legal requirement because SMS Marketing is so much intrusive and invasive. It’ll save you from ill-reputation in the market that’ll be the result of sending the text messages again and again who didn’t opt out or who don’t want to be subscribed anymore. So include an opting-out option and save yourself from losing consumers. You can include an opt-out option for every type of text messaging.

Some of the other complementary things to keep in mind are the following;

  1. SMS marketing is best suitable for promoting Coupons, exclusive offers, and deals.
  2. You can get useful user insights by running different types of polls and can use these insights for your other marketing purposes.
  3. You can run contests so that your consumers can engage with your brand by participating in sweepstakes contests. You can even collaborate with other brands to cross-promote each other.
  4. Make use of marketing automation. Marketing automation saves your time and delivers efficient results.
  5. Generate leads through different types of campaigns such as FB Lead Generation, YouTube ads, Instagram ads, or Google ads for opting in consumers for SMS Marketing.
  6. Make use of drip marketing in your SMS Marketing. Drip marketing is one of the great strategies that are dependent on triggers. Whenever one event is triggered, an activity associated with that trigger is executed. Drip marketing isn’t just one single text message but a series of so many tailored responses based on the triggers (actions consumers are taking). In simple words, send another text message if the consumers are engaging with the previous ones. Because of the use of Drip Marketing Campaigns, it’s also considered a mobile inbound marketing strategy.

Paid attention to the best practices and strategies mentioned above? These are the important things that are very necessary to keep in mind while going out with SMS Marketing.

Now, let’s see some of the major advantages you can get from SMS Marketing!

Implement top-tier SMS marketing strategies with Digiavtar, your trusted SMM agency in Gurgaon. Elevate your brand’s outreach with expert guidance on best practices, driving engagement and achieving measurable results.


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